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condoléances","\u002Ffr\u002Fagir\u002Fdons-de-condoleances",{"__typename":50,"value":51},{"__typename":54,"handle":55,"title":56},{"__typename":58,"image":52},[655],{"__typename":197,"overtitle":656,"image":657},"Faire une bonne action en mémoire de quelqu’un",{"__typename":64,"id":658,"alt_de":659,"alt_fr":52,"permalink":660,"extension":68,"is_image":69,"width":70,"height":661,"focus_css":662,"url":660,"path":663,"is_video":6},"assets::mithelfen\u002Flegate\u002Fl_zoo-zurich-11.jpg","Tüpfelhyäne (Crocuta crocuta) in der Lewa Savanne des Zoo Zürich.","https:\u002F\u002Fcdn.zoo.ch\u002Fcms\u002Fp\u002Fassets\u002Fmithelfen\u002Flegate\u002Fl_zoo-zurich-11.jpg",2661,"74% 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48%","mithelfen\u002Fl__tbe6842_bearb.jpg",{"__typename":38,"handle":684,"title":685,"tree":686},"footer","Footer",[687,693],{"__typename":43,"page":688},{"__typename":689,"id":690,"url":691,"title":692},"NavEntryPage_Footer_Pages_Page","3814d8b7-caa7-4715-845f-8f5b6de67654","\u002Ffr\u002Fa-propos-de-nous","À propos de nous",{"__typename":43,"page":694},{"__typename":695,"id":696,"url":52,"title":697},"NavBasicPage_Footer","06c58edd-1a91-4a3a-aa49-7e805bdd1fb2","Service",1,1790847774880,"success","idle",[703,704,705],"statamic","navigation","fr","[\"statamic\",\"navigation\",\"fr\"]",{"dehydratedAt":33,"state":708,"queryKey":859,"queryHash":862},{"data":709,"dataUpdateCount":698,"dataUpdatedAt":858,"error":52,"errorUpdateCount":4,"errorUpdatedAt":4,"fetchFailureCount":4,"fetchFailureReason":52,"fetchMeta":52,"isInvalidated":6,"status":700,"fetchStatus":701},{"__typename":710,"id":711,"edit_url":712,"blueprint":713,"title":714,"date":715,"parent":52,"header":716,"media_releases":727,"components":735,"color_hash":813,"breadcrumbs":814,"alternates":825,"seo":838},"Entry_MediaReleases_MediaReleases","cb5b47be-2314-4698-ad9d-87510083d5fe","https:\u002F\u002Fcms.zoo.ch\u002Fcp\u002Fcollections\u002Fmedia_releases\u002Fentries\u002Fcb5b47be-2314-4698-ad9d-87510083d5fe","media_releases","Réunir ce qui va ensemble","01.10.2026",[717],{"__typename":718,"id":719,"heading":714,"image":720,"lead_text":726},"Fieldset_HeaderNews","stubHeaderMedia02",{"__typename":64,"id":721,"alt_de":722,"alt_fr":52,"permalink":723,"extension":68,"is_image":69,"width":70,"height":220,"focus_css":724,"url":723,"path":725,"is_video":6},"assets::home\u002Fl_tiger-im-schilf-_-g.tischhauser-hell-2025.jpg","Amurtiger (Panthera tigris altaica) im Lebensraum Panthera des Zoo Zürich.","https:\u002F\u002Fcdn.zoo.ch\u002Fcms\u002Fp\u002Fassets\u002Fhome\u002Fl_tiger-im-schilf-_-g.tischhauser-hell-2025.jpg","52% 86%","home\u002Fl_tiger-im-schilf-_-g.tischhauser-hell-2025.jpg","\u003Cp>Aujourd'hui, le Zoo de Zurich se présente comme un lieu moderne, innovant et axé sur la science. Au cours des quelque 30 dernières années, le zoo est passé d’une institution zoologique classique à une organisation de premier plan dans le domaine de la protection de la nature. La conservation des espèces, la protection de la nature, la recherche et l’éducation caractérisent aujourd’hui son action, tant à Zurich que dans le monde entier. À partir d’aujourd’hui, le Zoo de Zurich reflète également cette évolution dans son image publique grâce à une identité de marque modernisée.\u003C\u002Fp>",[728,732],{"__typename":729,"title":730,"slug":731},"Term_MediaReleases_MediaReleases","Medienmitteilung","medienmitteilung",{"__typename":729,"title":733,"slug":734},"Zoo der Zukunft","zoo-der-zukunft",[736,743,754,758,762,766,789,808],{"__typename":737,"richtext":738},"Fieldset_ComponentRichtext",[739],{"__typename":740,"text":741,"type":742},"BardText","\u003Cp>Qui ne le connaît pas ? Le logo du Zoo de Zurich, avec son « h » rouge caractéristique. Depuis près de 30 ans, il symbolise l’émerveillement des visiteurs lorsqu’ils plongent dans l’univers des animaux du Zürichberg. Mais aujourd’hui, il ne s’agit plus seulement de la fascination pour les animaux exotiques. La protection des espèces menacées et de leurs habitats est au cœur de ses préoccupations. C'est dans ce but que le Zoo de Zurich s'engage en tant qu'organisation moderne de protection de la nature, avec quatre missions principales \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\" title=\"Lien vers la page d'accueil de la protection de la nature\">la protection de la nature\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fartenschutz\" title=\"Lien vers la page d'accueil « Conservation des espèces »\">conservation des espèces\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fforschung\" title=\"Lien vers la page d'accueil Recherche\">Recherche\u003C\u002Fa> et \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Fbildung\" title=\"Lien vers la page d'accueil Éducation\">Éducation\u003C\u002Fa> pour la préservation de la biodiversité mondiale. La nouvelle identité visuelle met désormais en avant cette approche globale d’un zoo moderne et géré selon des principes scientifiques.\u003C\u002Fp>\u003Ch2>La coexistence entre la nature, les animaux et l'homme\u003C\u002Fh2>\u003Cp>Nature, animaux et hommes : le zoo du futur réunit ce qui va ensemble. Il rapproche les gens de la nature et leur permet de découvrir les liens qui les unissent. Dans des habitats aménagés de manière naturelle \u003Ca target=\"_blank\" href=\"\u002Fnaturschutz\u002Flebensraeume\" title=\"Lien vers la page d'accueil « Habitats »\">habitats\u003C\u002Fa> aménagés de manière naturelle, le Zoo de Zurich invite les visiteurs à observer, à découvrir et à porter un regard neuf sur la diversité de la vie. « Il jette ainsi un pont entre Zurich et les espaces naturels du monde entier – et inspire les gens à s’engager ensemble pour la protection de la biodiversité mondiale », explique Claudia Herkert-Derungs, responsable du département Marketing & Éducation et vice-directrice. C'est elle qui a développé, avec son équipe, la nouvelle identité visuelle du zoo.\u003C\u002Fp>","text",{"__typename":744,"id":745,"image":746,"quote":752,"name":753},"Fieldset_ComponentTestimonial","MLRk-PdABgo003mc4HMm5",{"__typename":64,"id":747,"alt_de":748,"alt_fr":52,"permalink":749,"extension":68,"is_image":69,"width":750,"height":750,"focus_css":72,"url":749,"path":751,"is_video":6},"assets::about\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg","Claudia Herker-Derungs, Bereichsleiterin Marketing & Edukation und Vize-Direktorin des Zoo Zürich.","https:\u002F\u002Fcdn.zoo.ch\u002Fcms\u002Fp\u002Fassets\u002Fabout\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg",810,"about\u002Fkader\u002Fclaudia_herkert-derungs_kor.jpg","« Le Zoo de Zurich jette un pont entre Zurich et les espaces naturels du monde entier – et incite les gens à s'engager ensemble pour la protection de la biodiversité mondiale. »","Claudia Herkert-Derungs, responsable du département Marketing et Éducation et directrice adjointe",{"__typename":737,"richtext":755},[756],{"__typename":740,"text":757,"type":742},"\u003Ch2>La stratégie se dessine\u003C\u002Fh2>\u003Cp>Le logo a été modernisé avec soin, simplifié et adapté de manière cohérente aux applications numériques. Dans la nouvelle identité visuelle, des formes organiques, des couleurs naturelles et un univers visuel expressif soulignent le lien avec la nature qu'il convient de protéger.\u003C\u002Fp>\u003Cp>La nouvelle identité visuelle est mise en place progressivement. Dans un souci de gestion responsable et durable des ressources, les supports existants ne seront pas remplacés précipitamment, mais renouvelés uniquement lorsque leur remplacement est de toute façon prévu. Pour le lancement de la nouvelle identité visuelle, ce sont donc d’abord les principaux points de contact avec les visiteurs du zoo qui ont été adaptés, notamment le site \u003Ca target=\"_blank\" href=\"\u002F\" title=\"Page d'accueil gauche\">site web \u003C\u002Fa>, la campagne d'affichage, les billets d'entrée, une partie des tenues du personnel du zoo ainsi que le magazine du zoo « Habitat », dont la mise en page a été repensée. Son nom symbolise le lien entre les habitats du zoo et leurs modèles naturels.\u003C\u002Fp>\u003Cp>Le passage complet à la nouvelle identité visuelle se fera progressivement au cours des mois et des années à venir.\u003C\u002Fp>\u003Ch2>Un soutien précieux\u003C\u002Fh2>\u003Cp>Les fondements stratégiques et le futur positionnement de la marque ont été élaborés au sein du département Marketing & Éducation du Zoo de Zurich. La mise en œuvre de la nouvelle identité de marque a également été en grande partie confiée à cette équipe, qui a été accompagnée dans cette démarche par des agences spécialisées : \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.goldinteractive.ch\u002F\" title=\"Lien externe Gold Interactive\">Gold Interactive\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fmetadesign.com\u002F\" title=\"Lien externe MetaDesign\">MetaDesign\u003C\u002Fa> et \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.rembrand.ch\u002F\" title=\"Lien externe Rembrand\">Rembrand\u003C\u002Fa>.\u003C\u002Fp>",{"__typename":744,"id":759,"image":760,"quote":761,"name":753},"1B9ISeLGG9wXF7Dw6mvzC",{"__typename":64,"id":747,"alt_de":748,"alt_fr":52,"permalink":749,"extension":68,"is_image":69,"width":750,"height":750,"focus_css":72,"url":749,"path":751,"is_video":6},"« “Réunir ce qui va ensemble” résume parfaitement la mission du Zoo de Zurich : susciter l’enthousiasme des gens pour la nature et les inviter à prendre leurs responsabilités pour sa protection. »",{"__typename":737,"richtext":763},[764],{"__typename":740,"text":765,"type":742},"\u003Ch2>Bien plus qu'une nouvelle identité de marque\u003C\u002Fh2>\u003Cp>« Réunir ce qui va ensemble » est donc bien plus qu’un simple nouveau slogan. « Il résume parfaitement ce que représente le Zoo de Zurich : susciter l’enthousiasme des gens pour la nature et les inviter à assumer leurs responsabilités pour sa protection », explique Claudia Herkert-Derungs pour résumer la volonté du Zoo de Zurich, en tant que zoo moderne doté d’une nouvelle identité de marque.\u003C\u002Fp>",{"__typename":767,"heading":768,"show_contact_info":6,"use_manual_selection":69,"variant":769,"filter":771,"teamEntries":772},"Fieldset_ComponentTeamTeaser","Votre interlocuteur pour ce 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